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    無錫企業宣傳片,無錫公司宣傳片制作,無錫三尋影視廣告公司

    專注無錫公司宣傳片制作
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    看海瀾之家營銷如何走向年輕化

    作者: admin 來源: 未知時間: 2020-06-11閱讀: 64

        

         說到“海蘭之家”,許多人的第一反應是熟悉的廣告語言:男裝。應該說海蘭屋的品牌是成熟的,讓人覺得平靜和內向,但在最近的一組廣告大片中讓我們看到了一個更時尚、更年輕的形象,在這組廣告邀請了新一代的偶像林更新,穿著海蘭屋色彩牛仔褲的森林更新活力,為這個春天更煥發出活力。除了新發言人的深情解讀外,高端大氣電視廣告和創意地鐵墻也紛紛走出街頭,新創意讓消費者感受到海蘭家彩牛更感潮涌的一面。

         The "colored cow", which shuttles through the daily scee of the moder city, is created as the fashio image of the "urba tredy cow". At the same time, the youg models i 廣告 are full of stylish body laguage, with relaxed ad pleasat music ad simple ad refreshig pictures, creatig a lively ad brisk image charm, ad the showig a ew brad image of Haila House fashio ad youth. For the youg crowd of Caiiu, Haila House usig Iteret thikig, layout of a all-roud "high face" marketig, successfully ifiltrated its youg ad dyamic brad impressio to the majority of cosumers. From these practices, it is ot difficult to see that i recet years, the 廣告 marketig road of Haila House has bee costatly updated ad the pace of rejuveatio has bee accelerated.

         I additio, it ca be see that the 廣告 wall of Haila House, which is costatly chagig i fashio, is becomig more ad more "hadsome". From simple product display to the itegratio of desig elemets, to the itroductio of soud ad optoelectroic device art, "colorful cow wall" more tha the origial static display, "colorful cow wall" more fashio jump ad vitality release. "colorful cow wall" is ot oly a "high appearace" product display, but also a ovel marketig attempt. Haila House hopes to bloom the brad impressio of the fashio vitality of Haila House through iterestig soud ad light collocatio ad color iterpretatio. It ca be said that the marketig strategy of Haila House has further improved its ow brad value ad achieved a broader ad more impressive commuicatio effect.


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