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    看網絡“撕逼”大戰背后的企業營銷

    作者: admin 來源: 未知時間: 2020-06-11閱讀: 68

        

         I recet years, the "tearig" war o the Iteret has emerged i edlessly. Recetly, Cao Yuji published a log Weibo article etitled "it's time, it's time to ed." the log article was issued i respose to Guo Degag's accusatio that Cao Yuji had deceived Cao Yuji ad wiped out his acestors. Article early te thousad words, as soo as it was issued, the etwork media, i fact, such a etwork war ca be exteded to the competitio betwee the major brads, ad the essece of "tearig" betwee idividuals is the same, the major eterprises also eed reasoable marketig meas to achieve the ideal results.

         案例1

         在此之前,美祖的宣傳海報通過比較的方式突然黑進了蘋果手機品牌,強調不要在手機上花更多的錢,表明它們質量好,價格低,值得做一個好的年輕產品,以吸引品牌愛好者和學生家庭。

         案件二

         O Jue 25, 2001, Shezhou Premier Taxi spread widely o social media chaels such as Weibo ad Wechat with a set of posters of "Beat U I'm afraid of Black cars." this group of posters hurt the safety of special cars ad poited to Uber, a competitor with "U" as the software ico. It is a matter of digity to accuse Uber of failig to do its corporate resposibility. At first glace, it seems that it is really for the safety of customers, but at first it also caused a huge respose from the masses, focusig o the black car of Uber oe after aother. After a year to see, Shezhou special car this tearig marketig is udoubtedly wo.

         雖然廣告營銷對企業來說是非常重要的,但也要注重更良性、更合理的競爭,但最忌諱的是惡意攻擊競爭對手、侮辱和誹謗他們,即使他們成功地推銷自己,但只能引起人們的厭惡和厭惡。